Marketing Manager, B2C
Location: Sydney, New South Wales AU
Job Number: 440
Who is Equifax?
Equifax is a leading global data, analytics, and technology company, supporting customers across 24 countries. We have been serving the Australian and New Zealand markets for over 60 years. Through continuously adapting to our environment, not only have we remained a market leader, we have also challenged ourselves to do better to help our customers live their financial best.
The perks of being an Equifax employee within the Marketing team?
Our people are important to us and we are devoted in ensuring that lives outside of work are supported and a successful work-life balance is achieved. We offer additional leave days as we recognise the importance of taking time out, whether that is to catch up on some rest, celebrate a birthday, or give back to our community by volunteering. We are committed to the wellbeing of our people and provide them with discounted health cover through BUPA, access to comprehensive hearing services and discounts, and offer 24/7 support through our employee assistance program.
Our leadership team fosters a culture of ownership, they will lead, coach, mentor and listen. We support one another to feel confident to speak up and hold each other accountable to work with integrity.
What you will do:
The B2C Marketing Manager will be responsible for driving the development, implementation, and optimisation of marketing strategies for the Equifax suite of B2C products and brands. The role will focus on marketing areas including customer acquisition, customer retention, media buying and production, PR, and management of digital marketing channels/activities. You will divide your time between our three key consumer brands: Equifax, GetCreditScore, and CarHistory.
You will have the opportunity to plan, develop and execute the B2C marketing plan and campaigns across channels including website, SEM, SEO, eDM, social media, TV, and PR + optimisation, analysis, and reporting.
You will work on website management, planning and development and provide marketing support for Product initiatives, e.g. product development, GTM launches.
What are we looking for?
- Minimum 5 years’ experience in consumer marketing
- Proven digital marketing experience in a data-driven environment
- Solid knowledge of analytics and marketing platforms (e.g. Google 360 stack, Mailchimp, Salesforce)
- Strong written communication skills and attention to detail
Extra points for any of the following:
- Degree qualified in Business, Marketing or Technology field but not essential
- Exposure to B2B2C marketing will be a bonus
Success attributes of an Equifax employee; does this describe you?
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Get on board and potentially make the best career decision ever. Send us your resume!
Job Number: J00107171
Community / Marketing Title: Marketing Manager, B2C
Location_formattedLocationLong: Sydney, New South Wales AU